Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy
Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical Affairs and Scientific Communications (DIA MASC) forum I attended in March 2025, along with a focus on how we can utilize these tools to achieve impactful, engaging, and scientifically accurate communications that resonate with healthcare providers (HCPs) and patients. Along…...
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Biopharma Trends 2025: 3 Things to Know Right Now
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Science, AI, and Human Ingenuity Converge to
Today, we're witnessing an unprecedented convergence of...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
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Person-First Language (PFL) in Medical Communications: Usage and Awareness
The use of patient-first language (PFL) is an important feature of a patient-centered care model...
How Patient Influencers Can Amplify the Pharma Voice
Learn more about patient influencers and their reach and relevance and how you can apply...
Health Literacy – Cactus Life Sciences Leads the Way
It’s our responsibility as an industry to emphasize the importance of health literacy and help...
World Patient Safety Day 2022 – Medication Without Harm
Medication use around the world has increased in the last few years; a 2019 CDC...
World Patient Engagement Day 2022
Caregivers play a crucial role in ensuring patient well-being.
This World Patient Engagement Day, let’s take...
Understanding Patient Centricity, Progress Made, and Barriers Encountered: A Survey of Industry Professionals
Cactus Life Sciences conducted a survey of pharma/biotech and associated industry professionals to gather their...