Cactus Life Sciences’ Top 5 Trends of 2024: Insights Driving Tomorrow’s MedComms
Here, we revisit our most thought-provoking articles and whitepapers, each addressing pivotal trends that influence the ever-evolving biopharma landscape...
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The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
It’s Never Too Soon: How and When to
Engagement with Medical Affairs is critical at every...
Leveraging Social Media to Transform Medical
This whitepaper explores the role of social media in...
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Didactic to Dynamic: Innovative Approaches to Deeper Payer Engagements
HEOR is a fast-evolving field. Feedback from payers can influence research plans and help create...
Health Literacy – Cactus Life Sciences Leads the Way
It’s our responsibility as an industry to emphasize the importance of health literacy and help...
Why the Healthcare Industry MUST Care about the Caregiver
Caregivers are vital in the treatment of a patient, whether at home or in a...
Digital Scientific Content: Stakeholder Perspectives
What do the different relevant stakeholder groups truly expect from pharma-generated scientific content?...
The Battle for Evidence-Based Truth in a War of Misinformation
I was talking to someone I know — let’s call her Joanna — about the...