Heuristics in Medical Communications: Boosting Impact Through Storytelling and Visual Design
Clarity and impact are everything in medical communications (MedComms). Whether you're crafting a compelling narrative or designing a data-rich graphic, understanding how people process information is key. One powerful concept that bridges both verbal and visual communication is heuristics: the mental shortcuts we use to quickly make sense of complex information. What are heuristics and why…...
Read MoreTop Stories
The Nelson Memo: Igniting a Global Open Data
The landscape of scientific research is undergoing a seismic...
Rare Diseases – An Evolving Medical
A disease is considered rare when it affects fewer than 1 in...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
Filter
Racial and Ethnic Diversity in Pharma and Clinical Trials
CACTUS strongly supports inclusion and diversity and is working hard to raise awareness about this...
The Business Case for Diversity, Equity, and Inclusion (DE&I) in the Pharma Industry
To learn how much businesses can gain from more diverse and inclusive workplaces and why...
How Can Preprints Drive Trust in Science?
By tagging preprints with various indicators, badges may represent quality, rigor, and scope. In doing...
Strategic Publication Planning: Infographic for Medical Affairs
Here's a quick and easy-to-follow guide on for medical affairs teams on the what, how...
Plain Language Summary Development in Japan: Current State and Challenges
This page contains supplementary information to support a poster presented at the Virtual 17th Annual...
US FDA (Food And Drug Administration) Social Medial Usage Guidelines: Compliance for Pharma Companies
This poster presents results of an analysis of trends in adherence of pharmaceutical companies to...