Heuristics in Medical Communications: Boosting Impact Through Storytelling and Visual Design
Clarity and impact are everything in medical communications (MedComms). Whether you're crafting a compelling narrative or designing a data-rich graphic, understanding how people process information is key. One powerful concept that bridges both verbal and visual communication is heuristics: the mental shortcuts we use to quickly make sense of complex information. What are heuristics and why…...
Read MoreTop Stories
The Nelson Memo: Igniting a Global Open Data
The landscape of scientific research is undergoing a seismic...
Rare Diseases – An Evolving Medical
A disease is considered rare when it affects fewer than 1 in...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
Filter
21st Annual Meeting of ISMPP: A Summarized Report
The 21st Annual Meeting of ISMPP was held from May 12-14, 2025, in Washington, D.C...
Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy
Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical...
Periodic Safety Update Report (PSUR): A Breakdown of MDCG 2022-21
A well-structured, clear, and concise PSUR enables a seamless notified body review. Read our key...
Diversity, Equity, and Inclusion: The Fuel That Drives Business Forward
Ensuring that your organization embraces DE & I training is important for cultivating a strong...
Clinical Evidence: How Much Is Enough?
Ensuring the safety and functionality of your medical device is vital. But how much clinical...
Which Regulatory Requirements Are Applicable to “Legacy” Devices?
Understanding the requirements for your medical device is vital in today’s market. But are these...