“Voice of Patient” in Publications: Trends and Perspectives
PLS play an important role in increasing the accessibility of medical publications to a wide audience. We assessed readability of PLS in published literature vs that of PLS developed using generative AI (genAI)...
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Medical Affairs 2.0: GenAI as the Catalyst for
Digital and AI were hot topics underpinning many of the...
Biopharma Trends 2025: 3 Things to Know Right Now
The global business climate is ever-evolving, and 2025 looks...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
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Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy
Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical...
Shaping the Future of Patient Advocacy: Anticipating Key Trends and Developments by 2030
Patient advocacy stands at the forefront of patient-centered care, dedicated to enhancing treatment outcomes and...
Emerging Technologies: Healthcare Communication Friend or Foe?
Embracing emerging technologies and innovations is not just an option but a necessity for biopharma...
Publication Planning Training for Regional Medical Affairs Team
How a global pharma company overcame challenges of integration with regional teams in terms of...