AI in medical communications

Integration of AI in Medical Communications: A Roadmap

AI in medical communications: Why it matters now Artificial intelligence (AI) is rapidly reshaping medical communications (MedComms), driven by the necessity for personalization, efficiency, and speed in content delivery. As pharmaceutical companies face mounting competition, the demand for innovative communication strategies to communicate complex data and information, as early as the critical pre-launch phase, is…...
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Nelson memo

The Nelson Memo: Igniting a Global Open Data

The landscape of scientific research is undergoing a seismic...
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Rare Diseases – An Evolving Medical

A disease is considered rare when it affects fewer than 1 in...

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In the rapidly evolving biopharma landscape, the approach to...
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Next-Generation Integrated Medical Communications: How to Build a Winning Strategy

Building a cohesive communications plan that aligns multiple disciplines, incorporates data-driven storytelling, and coordinates strategic...
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World Patient Safety Day 2025: Every Child Deserves Safe Care From Their Very First Breath

Today, September 17, 2025, marks World Patient Safety Day 2025, a global initiative that highlights...

“Voice of Patient” in Publications: Trends and Perspectives

This page contains a poster presented at the 21st Annual Meeting of ISMPP (International Society for Medical Publication...
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MAPS 2025 Decoded: The Medical Affairs Playbook for Successful Drug Launches

At the MAPS Americas 2025 conference in New Orleans, one of the pivotal discussions centered...
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Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy

Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical...
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Biopharma Trends 2025: 3 Things to Know Right Now

The global business climate is ever-evolving, and 2025 looks like it may be particularly challenging...

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