Heuristics in MedComms

Heuristics in Medical Communications: Boosting Impact Through Storytelling and Visual Design

Clarity and impact are everything in medical communications (MedComms). Whether you're crafting a compelling narrative or designing a data-rich graphic, understanding how people process information is key. One powerful concept that bridges both verbal and visual communication is heuristics: the mental shortcuts we use to quickly make sense of complex information. What are heuristics and why…...
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Understanding Patient Centricity, Progress Made, and Barriers Encountered: A Survey of Industry Professionals

Cactus Life Sciences conducted a survey of pharma/biotech and associated industry professionals to gather their...

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