AI in medical communications

Integration of AI in Medical Communications: A Roadmap

AI in medical communications: Why it matters now Artificial intelligence (AI) is rapidly reshaping medical communications (MedComms), driven by the necessity for personalization, efficiency, and speed in content delivery. As pharmaceutical companies face mounting competition, the demand for innovative communication strategies to communicate complex data and information, as early as the critical pre-launch phase, is…...
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The Nelson Memo: Igniting a Global Open Data

The landscape of scientific research is undergoing a seismic...
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Rare Diseases – An Evolving Medical

A disease is considered rare when it affects fewer than 1 in...

The Paradigm Shift from Traditional Scientific

In the rapidly evolving biopharma landscape, the approach to...
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Readability of Published vs. Artificial Intelligence (AI)-Generated Plain-Language Summaries (PLS)

PLS play an important role in increasing the accessibility of medical publications to a wide...
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Use of Audiovisual Data Dissemination Formats (ADDFs) by Medical Journals: Then and Now 

GPP 2022 guidelines endorse the use of alternative data dissemination formats, including ADDFs, to enhance...
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The Quest for Omnichannel: Is Medical Affairs Ready?

Commercial and Medical Affairs must partner with each other to achieve the real benefits of...
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Why Is It Important to Include Patients as Peer Reviewers

Patient peer reviews offer an amazing opportunity to see how HCPs and pharmaceutical companies are...
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Which Regulatory Requirements Are Applicable to “Legacy” Devices?

Understanding the requirements for your medical device is vital in today’s market. But are these...
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Ensuring Alignment Across EU MDR Deliverables

How to avoid all these pitfalls and keep thriving in the EU Medical Devices market?...

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