Heuristics in Medical Communications: Boosting Impact Through Storytelling and Visual Design
Clarity and impact are everything in medical communications (MedComms). Whether you're crafting a compelling narrative or designing a data-rich graphic, understanding how people process information is key. One powerful concept that bridges both verbal and visual communication is heuristics: the mental shortcuts we use to quickly make sense of complex information. What are heuristics and why…...
Read MoreTop Stories
The Nelson Memo: Igniting a Global Open Data
The landscape of scientific research is undergoing a seismic...
Rare Diseases – An Evolving Medical
A disease is considered rare when it affects fewer than 1 in...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
Filter
World Patient Safety Day 2022 – Medication Without Harm
Medication use around the world has increased in the last few years; a 2019 CDC...
Patient Inclusivity Survey
How many life sciences companies are actually making an effort to include patients in things...
Why the Healthcare Industry MUST Care About the Caregiver
Caregivers are vital in the treatment of a patient, whether at home or in a...
The Evolution of Medical Communications: How to Get the Most Out of Standard Response Documents
Better patient awareness has led to a rapid increase in the number of MI requests...
Ways Pharma Showed Patients How They Matter
Patient centricity is transforming the life sciences industry today. Here are outstanding examples of how...
Racial and Ethnic Diversity in Pharma and Clinical Trials
CACTUS strongly supports inclusion and diversity and is working hard to raise awareness about this...