MedComms

Next-Generation Integrated Medical Communications: How to Build a Winning Strategy

Building a cohesive communications plan that aligns multiple disciplines, incorporates data-driven storytelling, and coordinates strategic evidence is the foundation of strategic excellence. But developing this plan requires thinking differently. Instead of working in siloes to achieve individual objectives, an integrated medical communications approach highlights collaboration, multidisciplinary stakeholder involvement, and a seamless content approach that drives…...
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Nelson memo

The Nelson Memo: Igniting a Global Open Data

The landscape of scientific research is undergoing a seismic...
Rare diseases

Rare Diseases – An Evolving Medical

A disease is considered rare when it affects fewer than 1 in...

The Paradigm Shift from Traditional Scientific

In the rapidly evolving biopharma landscape, the approach to...
HCP engagement

A 4-Step Plan to Drive HCP Engagement

HCPs are a time-constrained and hard-to-engage audience. Learn how pharma can digitally engage HCPs better...
Stakeholder perspectives on digital scientific content

Digital Scientific Content: Stakeholder Perspectives

What do the different relevant stakeholder groups truly expect from pharma-generated scientific content?...
reimagining scientific communications

Scientific Communication Strategies for Digital Transformation

Read how digital transformation strategies can help to rethink workflows for future readiness and scale-up...
Using digital enhancements to maximize engagement

Using Digital Enhancements to Maximize Engagement: How Are Pharma and Publishers Embracing Digital?

Best practices to implement digital enhancements and measure effectiveness...
Simplifying the omnichannel approach to publication planning

Simplifying the Omnichannel Publication Planning Approach

While the pharma and publication industries use multiple channels like emails, social media, conferences, and...
Publication planning training

Publication Planning Training for Regional Medical Affairs Team

How a global pharma company overcame challenges of integration with regional teams in terms of...

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