“Voice of Patient” in Publications: Trends and Perspectives
This page contains a poster presented at the 21st Annual Meeting of ISMPP (International Society for Medical Publication Professionals), which took place May 12-14, 2025. Authors and affiliations Authors: Swapna Ganduri, Jeenu Jacob, Ruchika Agrawal, Nilima Vyas, Charvin D'souza, and Namita Bose Affiliation: Cactus Life Sciences, Mumbai, India Abstract Objective: Power of the patient voice can significantly improve patients’…...
Read MoreTop Stories
Medical Affairs 2.0: GenAI as the Catalyst for
Digital and AI were hot topics underpinning many of the...
Biopharma Trends 2025: 3 Things to Know Right Now
The global business climate is ever-evolving, and 2025 looks...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
Filter
Rare Diseases – An Evolving Medical Communications Landscape
A disease is considered rare when it affects fewer than 1 in 2,000 people. However...
Speak Clearly: Challenges and Strategies for Concise Plain Language Communication
Medical Affairs professionals play a crucial role in implementing strategies such as adopting plain language...
Navigating the Healthcare Dialogue: The Power of Patient Lexicons in Fostering Engagement and Improved Health Outcomes
Cactus Life Sciences has a range of expertise in patient-focused solutions that further scientific understanding...
The Quest for Omnichannel: Is Medical Affairs Ready?
Commercial and Medical Affairs must partner with each other to achieve the real benefits of...
Navigating the Two-Way Street: 3 Ways to Avoid Dead Ends in HCP-Patient Conversations
Today's patients have access to a multitude of resources about their health and condition. HCPs...
Plain Language in Plain Sight: Why Making It Easier for Patients to Access Content They Understand Pays Off
With so many different types of Plain Language Summaries, and the interchangeable terms used for...