Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy
Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical Affairs and Scientific Communications (DIA MASC) forum I attended in March 2025, along with a focus on how we can utilize these tools to achieve impactful, engaging, and scientifically accurate communications that resonate with healthcare providers (HCPs) and patients. Along…...
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Shaping the Future of Patient Advocacy: Anticipating Key Trends and Developments by 2030
Patient advocacy stands at the forefront of patient-centered care, dedicated to enhancing treatment outcomes and...
Emerging Technologies: Healthcare Communication Friend or Foe?
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World Patient Safety Day 2023: Engaging Patients for Patient Safety
Join us on World Patient Safety Day 2023 as we emphasize the transformative power of...