Patient Centricity

The Evolution of Patient Centricity in Pharma (Pre-2020 to 2025): From Aspiration to Embedded Reality

Patient centricity: A defining imperative in healthcare As patient expectations evolve and regulatory bodies demand greater transparency, the pharmaceutical industry is undergoing a profound transformation in terms of patient centricity. Our latest white paper, “The Evolution of Patient Centricity in Pharma (Pre-2020 to 2025): From Aspiration to Embedded Reality,” explores how patient centricity has shifted from…...
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HEOR in 2022: The Importance of Data Visualization, RWD, and Interactive Formats

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Leveraging Technology to Enhance Customer Experience – A 3-Pronged Approach for Medical Affairs

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The Changing Environment of Medical Affairs and Need for Increased Customer-Centricity

Medical Affairs will soon emerge as a frontline strategic division and grow in stature as...

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