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Emerging Technologies: Healthcare Communication Friend or Foe?

Emerging Technologies: Healthcare Communication Friend or Foe?

by Kwisha Shah | May 15, 2024 | Articles, Opinion, Resources

Emerging technologies such as artificial intelligence (AI), blockchain, augmented reality (AR), virtual reality (VR), and natural language processing (NLP) are revolutionizing the way clinical knowledge is conveyed to healthcare providers (HCPs) and improving...
Speak Clearly: Challenges and Strategies for Concise Plain Language Communication

Speak Clearly: Challenges and Strategies for Concise Plain Language Communication

by Kwisha Shah | Feb 29, 2024 | Articles

Across 21 countries, Ipsos surveys reveal that, on average, 34% of adults consider pharmaceutical companies trustworthy, a slight increase from the 31% reported in 2021. This trend reflects the ongoing pattern observed in the sector over recent years. In response to...
Navigating the Healthcare Dialogue: The Power of Patient Lexicons in Fostering Engagement and Improved Health Outcomes

Navigating the Healthcare Dialogue: The Power of Patient Lexicons in Fostering Engagement and Improved Health Outcomes

by Laura Perry | Sep 15, 2023 | Articles

Patient lexicons and plain language writing have been a staple of the pharma industry since at least 2010. In theory, the Plain Writing Act of 2010 created a general guide for industries to communicate with consumers more clearly and effectively. In practice, it...
Improving Health Outcomes by Empowering Patients: The Future Is Here

Improving Health Outcomes by Empowering Patients: The Future Is Here

by Shobana Ganesan | Aug 2, 2023 | Articles

Historically, drug development has involved collaboration among life science companies, researchers, healthcare providers, and regulatory authorities. Clinical trials for potentially life-changing medicines were designed and conducted in a manner that was best suited...
The Quest for Omnichannel: Is Medical Affairs Ready?

The Quest for Omnichannel: Is Medical Affairs Ready?

by Laura Perry | Jun 14, 2023 | Articles, Expert Views

Learn how to prepare for omnichannel; meeting Medical Affairs where they are… Multichannel and omnichannel are two terms that are used interchangeably. However, there is a distinct difference. While both use multiple communication channels to reach their audiences,...
Breaking Barriers: Exploring the Power of AI and NLP in Scientific Communication

Breaking Barriers: Exploring the Power of AI and NLP in Scientific Communication

by Kwisha Shah | May 31, 2023 | Articles, Expert Views

Rapid advancements in artificial intelligence (AI) and natural language processing (NLP) have opened up new possibilities in various industries, including the field of medical publications. Far from being perceived as competition or replacement, AI and NLP tools can...
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