Patient Centricity

The Evolution of Patient Centricity in Pharma (Pre-2020 to 2025): From Aspiration to Embedded Reality

Patient centricity: A defining imperative in healthcare As patient expectations evolve and regulatory bodies demand greater transparency, the pharmaceutical industry is undergoing a profound transformation in terms of patient centricity. Our latest white paper, “The Evolution of Patient Centricity in Pharma (Pre-2020 to 2025): From Aspiration to Embedded Reality,” explores how patient centricity has shifted from…...
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This page contains a poster presented at the 21st Annual Meeting of ISMPP (International Society for Medical Publication...
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Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy

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A disease is considered rare when it affects fewer than 1 in 2,000 people. However...
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Here, we revisit our most thought-provoking articles and whitepapers, each addressing pivotal trends that influence...
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Celebrating Health Literacy Month 2024: Strengthening Biopharma-Patient Connections

October is Health Literacy Month, a reminder of the importance of clear communication in healthcare...

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