What’s Next for Global Capability Centers (GCCs)? Cactus Life Sciences at the NASSCOM GCC Summit 2025
The theme for this year’s NASSCOM GCC Summit, “The Next GCC Frontier: Ambition, Agility, Ascent,” couldn’t have been more apt. Held in Hyderabad on April 22–23, 2025, the event brought together visionary leaders, strategists, technologists, and innovators to examine the evolving role of India’s global capability centers (GCCs) and their journey from execution engines to…...
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“Voice of Patient” in Publications: Trends and
This page contains a poster presented at the 21st Annual...
MAPS 2025 Decoded: The Medical Affairs Playbook
At the MAPS Americas 2025 conference in New Orleans, one of...
Medical Affairs 2.0: GenAI as the Catalyst for
Digital and AI were hot topics underpinning many of the...
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Reimagining the MSL-KOL Relationship
MSL-KOL relationships: Medical Affairs teams and KOLs believe that approximately 40-50% of future interactions will...
The Changing Environment of Medical Affairs and Need for Increased Customer-Centricity
Medical Affairs will soon emerge as a frontline strategic division and grow in stature as...
Beyond Words: How Voice, Graphics, and Video Are Changing the Way Researchers Reach Audiences
The growth and adoption of the internet and mobile technology have provided publishers and authors...
Engagement Strategies for the Digitally Savvy HCP
An infographic on engagement strategies for digitally savvy HCPs (Healthcare Professionals), by Cactus Life Sciences...
Avoid the Pitfall of Image Manipulation
8 major publishers unite to solve the image manipulation problem in research publications. Here's a...
What do Healthcare Professionals Want from Medical Affairs Post COVID-19?
Here's an interesting read for medical affairs teams on how to cater to the digital...