Progress and Perspectives in Patient Centricity: 2025 Reflections
Patient centricity is a movement now. At Cactus Life Sciences, we don’t just follow the trend; we help set it. Here’s how your voices, our actions, and the industry’s bold steps made 2025 a landmark year...
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The Evolution of Patient Centricity in Pharma
Patient centricity: A defining imperative in healthcare As...
The Role of AI in Transforming Scientific
Scientific publishing is evolving rapidly with the advent of...
Medical Affairs 2.0: GenAI as the Catalyst for
Digital and AI were hot topics underpinning many of the...
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Readability of Published vs. Artificial Intelligence (AI)-Generated Plain-Language Summaries (PLS)
PLS play an important role in increasing the accessibility of medical publications to a wide...
Use of Audiovisual Data Dissemination Formats (ADDFs) by Medical Journals: Then and Now
GPP 2022 guidelines endorse the use of alternative data dissemination formats, including ADDFs, to enhance...
The Quest for Omnichannel: Is Medical Affairs Ready?
Commercial and Medical Affairs must partner with each other to achieve the real benefits of...
Breaking Barriers: Exploring the Power of AI and NLP in Scientific Communication
Learn how medical publication professionals and medical affairs teams can embrace AI and NLP tools...
HEOR in 2022: The Importance of Data Visualization, RWD, and Interactive Formats
Effectively communicating data in the pharmaceutical and medical community is vital to payer engagement. Learn...
Bite-Sized Content Helps Avoid User Fatigue – How Can Pharma Use It?
Today's readers tend to avoid long pharma content and medical jargon. If you want to...