Heuristics in Medical Communications: Boosting Impact Through Storytelling and Visual Design
Clarity and impact are everything in medical communications (MedComms). Whether you're crafting a compelling narrative or designing a data-rich graphic, understanding how people process information is key. One powerful concept that bridges both verbal and visual communication is heuristics: the mental shortcuts we use to quickly make sense of complex information. What are heuristics and why…...
Read MoreTop Stories
The Nelson Memo: Igniting a Global Open Data
The landscape of scientific research is undergoing a seismic...
Rare Diseases – An Evolving Medical
A disease is considered rare when it affects fewer than 1 in...
The Paradigm Shift from Traditional Scientific
In the rapidly evolving biopharma landscape, the approach to...
Filter
Readability of Published vs. Artificial Intelligence (AI)-Generated Plain-Language Summaries (PLS)
PLS play an important role in increasing the accessibility of medical publications to a wide...
Use of Audiovisual Data Dissemination Formats (ADDFs) by Medical Journals: Then and Now
GPP 2022 guidelines endorse the use of alternative data dissemination formats, including ADDFs, to enhance...
Speak Clearly: Challenges and Strategies for Concise Plain Language Communication
Medical Affairs professionals play a crucial role in implementing strategies such as adopting plain language...
Rx to DTx: How Digital Therapeutics and Medical Affairs Can Reshape Chronic Disease Management
To maximize the potential of Digital Therapeutics (DTx) in healthcare, Medical Affairs must foster collaboration...
Pharma’s Journey of Patient Centricity from a Global Lens
Capturing the patient experience and understanding patients’ needs from a global as well as a...
World Patient Safety Day 2023: Engaging Patients for Patient Safety
Join us on World Patient Safety Day 2023 as we emphasize the transformative power of...