Ways Pharma Showed Patients How They Matter

Ways Pharma Showed Patients How They Matter

Patient centricity is transforming the life sciences industry today. The industry has recognized the importance of patient involvement in healthcare-related decision-making, incorporation of the patient perspective in the process of drug development and approval, and...
A 4-Step Plan to Drive HCP Engagement

A 4-Step Plan to Drive HCP Engagement

More than 80% of physicians are working at full capacity or are overworked and 78% “sometimes, often, or always experience feelings of burnout.” This has had an impact on their interactions with pharma. As per a survey, the percentage of primary care physicians who...