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MAPS 2025 Decoded: The Medical Affairs Playbook for Successful Drug Launches

MAPS 2025 Decoded: The Medical Affairs Playbook for Successful Drug Launches

by Nachum Serota | Apr 30, 2025 | Conference Reports & Summaries, Opinion, Resources, Articles, Expert Views

At the MAPS Americas 2025 conference in New Orleans, one of the pivotal discussions centered around preparing for drug launches in the current pharmaceutical landscape. While many important topics were covered, a critical element that was notably missing from the...
Biopharma Trends 2025: 3 Things to Know Right Now

Biopharma Trends 2025: 3 Things to Know Right Now

by Laura Perry | Apr 11, 2025 | Articles, Resources, Expert Views

The global business climate is ever-evolving, and 2025 looks like it may be particularly challenging. Nowhere is that more evident than in the biopharma space, which is contending with multiple factors including a new administration in the US, new regulatory...
Rare Diseases – An Evolving Medical Communications Landscape

Rare Diseases – An Evolving Medical Communications Landscape

by Cactus Life Sciences | Apr 2, 2025 | Articles, Resources, Expert Views

A disease is considered rare when it affects fewer than 1 in 2,000 people. However, more than 6,000 rare diseases have been identified, and they collectively affect approximately 300 million people worldwide. This corresponds to approximately 5% of the global...
CyberThink in Action: 3 Digital Strategies for Medical Affairs

CyberThink in Action: 3 Digital Strategies for Medical Affairs

by Laura Perry | Jan 20, 2025 | Articles, Resources, Expert Views

Everyone is talking about how Medical Affairs needs to evolve and innovate by being open-minded and future focused. But how? Below are the latest tips and trends in CyberThink—digital-first strategies that can be implemented today. CyberThink symbolizes a shift from...
It’s Never Too Soon: How and When to Engage Medical Affairs

It’s Never Too Soon: How and When to Engage Medical Affairs

by Laura Perry | Nov 13, 2024 | Articles, Resources, Expert Views

Are you involving Medical Affairs as early as you should? The role of Medical Affairs has evolved more rapidly and dynamically over the past five years than almost any other role in biopharma. Instead of focusing on information support, regulatory reporting, and...
The Quest for Omnichannel: Is Medical Affairs Ready?

The Quest for Omnichannel: Is Medical Affairs Ready?

by Laura Perry | Jun 14, 2023 | Articles, Expert Views

Learn how to prepare for omnichannel; meeting Medical Affairs where they are… Multichannel and omnichannel are two terms that are used interchangeably. However, there is a distinct difference. While both use multiple communication channels to reach their audiences,...
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