


A Summarized Report of the Virtual MedTech EU MDR Exchange Conference
MedTech 2021, EU MDR exchange conference was held virtually from June 15-17, 2021. It was a meeting point for all stakeholders, including the EU Commission, Notified Bodies, and various manufacturers. The interactive sessions were designed for the attendees to gain...
How to Incorporate and Drive Equity, Diversity, and Inclusion in Medical Communications and Publications
The COVID-19 pandemic has played a big role in highlighting issues related to equity, diversity, and inclusion (EDI) in healthcare. Our role, as medical communication/publication professionals, in disseminating accurate, fair, and balanced information provides us with...
Using Digital Enhancements to Maximize Engagement: How Are Pharma and Publishers Embracing Digital?
The pharma industry has made great progress towards adopting digital media, and this advancement has accelerated during the Covid-19 pandemic. At the ISMPP Virtual 17th Annual Meeting I had the opportunity to attend one such session that highlighted the real-world...
3 Factors That Will Help Pharma Build Public Trust
Over the years, public distrust in the pharmaceutical industry has increased gradually. In addition, the tendency of mass media/social media to sensationalize and selectively report scientific information has negatively shaped the public perception of pharma, which...