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Launch Excellence: The Path Forward for Medical Affairs

Launch Excellence: The Path Forward for Medical Affairs

by Laura Perry and Kwisha Shah | Mar 17, 2023 | Whitepapers

Traditionally a support role, Medical Affairs is now using their extensive scientific expertise to inform short- and long-term planning strategies across the product development lifecycle. From understanding product attributes and current standards of care to...
Why Is It Important to Include Patients as Peer Reviewers

Why Is It Important to Include Patients as Peer Reviewers

by Laura Perry | Jan 31, 2023 | Articles, Expert Views

Patient-centricity isn’t about the relationship. It’s about the relationshift. The relationship between patients and the healthcare industry is undergoing a seismic shift. Industry-wide adoption of the patient-centric approach means patients are now involved at every...
Didactic to Dynamic: Innovative Approaches to Deeper Payer Engagements

Didactic to Dynamic: Innovative Approaches to Deeper Payer Engagements

by Laura Perry and Kwisha Shah | Jan 19, 2023 | Whitepapers

A clear, evidence-based value proposition that includes payers, patients, and healthcare providers (HCPs) is necessary to optimize access and reimbursement for novel healthcare interventions in the current and evolving healthcare landscape. The pharmaceutical and...
Navigating the Two-Way Street: 3 Ways to Avoid Dead Ends in HCP-Patient Conversations

Navigating the Two-Way Street: 3 Ways to Avoid Dead Ends in HCP-Patient Conversations

by Laura Perry | Oct 13, 2022 | Articles

The healthcare industry is at a crossroads Gone are the days when patients were quiet, compliant, and obedient. Today’s healthcare consumer has access to more information than ever before, and is demanding clear information about and input into their care....
Medical Information in the Digital Age – Quick and Efficient Meets Responsive and Responsible

Medical Information in the Digital Age – Quick and Efficient Meets Responsive and Responsible

by Laura Perry and Kwisha Shah | Sep 27, 2022 | Whitepapers

Medical Information (MI) teams across the pharmaceutical industry respond to product-related medical queries from HCPs, payers, patients, and caregivers. Their responses to these queries need to be relevant, scientifically accurate, and delivered in a set timeframe....
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