DIA MASC 2025

Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy

Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical Affairs and Scientific Communications (DIA MASC) forum I attended in March 2025, along with a focus on how we can utilize these tools to achieve impactful, engaging, and scientifically accurate communications that resonate with healthcare providers (HCPs) and patients. Along…...
Read More

Top Stories

Biopharma 2025 Trends

Biopharma Trends 2025: 3 Things to Know Right Now

The global business climate is ever-evolving, and 2025 looks...
AI in Medical Affairs & Medical Communications

Science, AI, and Human Ingenuity Converge to

Today, we're witnessing an unprecedented convergence of...

The Paradigm Shift from Traditional Scientific

In the rapidly evolving biopharma landscape, the approach to...
World Patient Safety Day, Patient Involvement, Patient Engagement, Listening to Patients, Patient centricity

World Patient Safety Day 2023: Engaging Patients for Patient Safety

Join us on World Patient Safety Day 2023 as we emphasize the transformative power of...

Person-First Language (PFL) in Medical Communications: Usage and Awareness

The use of patient-first language (PFL) is an important feature of a patient-centered care model...
patient influencers

How Patient Influencers Can Amplify the Pharma Voice

Learn more about patient influencers and their reach and relevance and how you can apply...
Health Literacy

Health Literacy – Cactus Life Sciences Leads the Way

It’s our responsibility as an industry to emphasize the importance of health literacy and help...
Medication without Harm

World Patient Safety Day 2022 – Medication Without Harm

Medication use around the world has increased in the last few years; a 2019 CDC...
Caregivers, Patient Engagement Day

World Patient Engagement Day 2022

Caregivers play a crucial role in ensuring patient well-being. This World Patient Engagement Day, let’s take...

Learn more ABOUT our company.