Medical Affairs 2.0: GenAI as the Catalyst for Change in Writing, MedComms, and Field Strategy
Digital and AI were hot topics underpinning many of the conversations at the DIA’s Medical Affairs and Scientific Communications (DIA MASC) forum I attended in March 2025, along with a focus on how we can utilize these tools to achieve impactful, engaging, and scientifically accurate communications that resonate with healthcare providers (HCPs) and patients. Along…...
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The Paradigm Shift from Traditional Scientific
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Readability of published vs. artificial intelligence (AI)-generated plain-language summaries (PLS)
PLS play an important role in increasing the accessibility of medical publications to a wide...
Use of audiovisual data dissemination formats (ADDFs) by medical journals: then and now
GPP 2022 guidelines endorse the use of alternative data dissemination formats, including ADDFs, to enhance...
World Patient Safety Day 2023: Engaging Patients for Patient Safety
Join us on World Patient Safety Day 2023 as we emphasize the transformative power of...
Health Literacy – Cactus Life Sciences Leads the Way
It’s our responsibility as an industry to emphasize the importance of health literacy and help...
World Patient Safety Day 2022 – Medication Without Harm
Medication use around the world has increased in the last few years; a 2019 CDC...
What Makes Stakeholders Trust Pharma-Generated Scientific Content and How Can the Industry Do Better?
While diverse pharma stakeholders are now consuming scientific content digitally more than ever before, the...