Health Economics and
Outcomes Research
Communicate value through effective and innovative payor content.
We help our clients communicate effectiveness, safety, and cost-effectiveness data to payors across a range of deliverables. Our understanding of payor information needs allows us to develop a well-thought-out content strategy and impactful and engaging communication pieces.

Health Economics and Outcomes Research Capabilities

HEOR expertise
We have medical directors and writers dedicated to understanding the HEOR landscape and our experts have developed content for a broad range of HEOR studies and analyses.

Innovative content
We know how to transform payor content by leveraging digital innovation. We also partner with external thought leaders on unique or specialized projects.
What We Do
Cactus Life Sciencies provides HEOR + market access communications amplifying the value story with interactive engagements. We work with internal stakeholders to create a distribution plan and plan for product lifecycle & evidence generation pipeline.
Academy of Managed Care Pharmacy (AMCP) dossier support
Manuscripts and abstracts
Leading Solutions for Medical Affairs
INTEGRATED COMMUNICATIONS STRATEGY
Scientific Strategy
We create and deliver data-driven scientific strategies that bring complex data to life, shaping impactful medical narratives and driving behavior change at every stage of the product and patient journey.
Scientific and Medical Communications
We transform intricate scientific concepts into clear, compelling, and compliant content, leveraging our deep subject matter expertise to engage a wide range of stakeholders, through effective communication.
Patient Engagement
By integrating patient perspectives into our medical communications, we pioneer innovative approaches to foster engagement, improve outcomes, and enhance the overall healthcare experience.
Scientific Publications
Our rigorous global publication planning and execution ensure high-quality, impactful scientific dissemination that adheres to industry standards and maximizes the reach of critical research.
Meetings and Events
From advisory boards to global congresses, we design and execute scientifically rich, engaging events that facilitate meaningful discussions and drive scientific understanding.
Health Economics & Outcomes Research
Our HEOR solutions combine robust data analysis with compelling storytelling to communicate the real-world value of healthcare innovations, supporting market access and demonstrating patient-centered outcomes.